I was taking off my clothes to shower (don't worry...this doesn't get too much more graphic) and I noticed that something was written on my hip. The boxers I was wearing are "Joe Boxer", and their name is embossed in the waistline of the boxers. Therefore I had "Joe Boxer" written backwards in red on my waist. Kind of like how ambulences have the word "ambulence" written backwards on their vehicle. Now I can stand behind someone's car and they can read in the rear view mirror what kind of boxers I wear. Or not.